On the occasion of 520, Chow Tai Fook combines love and diamond sparkle to start a sparkling journey about love. Insight into the multi-faceted nature of diamond sparkle, expanding the boundaries of love – 520, more than just I love you. Through the space of diamond sparkle, three chapters of love are interpreted, presenting women’s self-confident and open state of sparkle.
CHAPER 1「我爱你-因爱而聚」”I Love You – Gathered by Love
CHAPER 2「我爱我-因爱自在」”I love me – free from love
CHAPER 3「我爱钻石-因爱闪耀」”I love diamonds – shine because of love
With “I” as the essence of love, women were encouraged to explore their sparkling selves, giving emotional value to diamond products and aesthetic charm to the brand’s red box. During the communication process, the online data set a new record on the official WeChat platform, and the offline coverage of the core areas of the first-tier cities in North, Guangzhou and Shenzhen was achieved, with wide exposure.