基于品牌想要创新品牌形象，增强品牌消费触达，我们以“造梦工厂”为灵感，超现实还原JOY&PEACE的精湛制鞋工艺，以及梦幻的沉浸式空间场景，赋予每一款作品梦幻之美。

以线下三场快闪空间巡展迅速获取更多目标受众群，助力线下销售；线上同步H5游乐园，互动领取优惠券，助力线上销售。

同时通过邀请小红书KOL，共创传播内容，在小红书通讯天猫平台同步进行宣传。

以优质视觉内容打通品牌消费场景，形成品效合一的传播闭环。

Based on the brand’s wishes to innovate brand image and strengthen brand consumption, we take “dream factory” as the inspiration and restore JOY&PEACE’s exquisite shoemaking crafts in a surrealistic way with dreamy immersive scenes to endow each work with a dreamy beauty.

Three offline flash space travelling exhibitions rapidly receive more target audiences and promote offline sales; the online synchronous H5 amusement park interacts with and provides the audience with coupons to promote online sales. Meanwhile, inviting Xiaohongshu KOL to co-create communication content on the platforms of Xiaohongshu, Tmall, and others simultaneously. Connecting the brand’s consuming scenes with high-quality visual content to form a close-loop communication of direct marketing.