During JOY&PEACE’s New Arrival, to enlarge the target group’s understanding of the products and create quality productions for sales, we combine the consumers’ habits, promoting period, and targeted group and conduct a promotion layout: target female groups at first-tier and second-tier cities on Xiaohongshu, invite fashion influencers and KOL to recommend products and share wearing experiencing constantly, synchronously authorize the high-class contents to E-commerce channels, connect the brand’s consuming scenarios with good visual contents, and form a close loop for direct marketing.