周大福荟馆
JEWELRIA限时艺术展“大观西东”
东西方美学的跨时空对话

结合周大福荟馆所包含的中西文化及高端的风格调性,我们以中式园林西式花园为灵感来源,进行中西美学碰撞,提出大观西东主题艺术展。

融合中、西时空的艺术视觉,让两个空间交融共处又界限分明,为客户进行创意构思、策展、明星PR活动进行整合及宣传。活动当天邀请了超过100家媒体进行线上的活动报道与宣传,现场同步进行活动直播。提升品牌价值的同时,带来销量转化;荣获第九届梅花创新奖——最佳互动体验营销创新奖银奖。

Combining Chow Tai Fook JEWELRIA’s eastern and western cultures and high-end style, we take “the Chinese garden” and “the western garden” as the inspirations to couple the Chinese and western aesthetics and put forward the “Grand View of the West and the East” themed art exhibition.

Merge the artistic visual effects in Chinese and western spacetime together, make two spaces blend together yet clearly marked, and conduct integration and promotion of creative design, curation, and star PR activities. During the day, we invite over 100 media for online reports and promotions as well as proceed with synchronous livestreaming. It promotes the brand value and sales conversion; wins the 9th Mawards – the Best Interactive Experience for Marketing Innovation Silver Prize.