周大福
天荒地老新品上市整合营销
现代诗意演绎浪漫力量

进行产品分析明确传播策略,确定传播调性——现代诗意、自然情感、浪漫力量。围绕不同市场销售阶段:艺人联合营销、520节点、七夕节点等进行整合营销。

包括不限品牌线上下传播规划:传播内容制作、线下快闪活动策划与执行、艺人平面/视频拍摄创意及监控执行、产品海报和产品传播视频拍摄,以及其他相关创意视觉内容和制作,并在多平台进行宣发。

Conduct product analysis to ensure communication strategy and style – modern poetry, natural emotions, and romantic powers. Take integrated marketing encompassing different stages of market sales: Star collaboration marketing, 520 period, Qixi Festival period, and so on.
It includes but is not limited to brand online and offline communication planning: communication content producing, offline flash activity planning and implementing, star plane / video shooting and implementing, product posters and communication videos shooting, and other creative visual content and production for promotion in multiple platforms.